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The rapid growth of cultural tourism is undeniably evident, and this, according to the UNWTO Secretary-General Taleb Rifai, “comes with increased responsibility to protect our cultural and natural assets, the very foundation of our societies and our civilizations”. Major stakeholders at the just concluded 2nd UNWTO/UNESCO World Conference on Tourism and Culture Muscat, held in the capital city of the Sultanate of Oman on 11th-12th December 2017, reaffirmed to build and strengthen partnerships between the tourism and culture sectors and enhance their role in the UN’s 2030 Agenda for Sustainable Development. This, under the Muscat Declaration on Tourism and Culture : Fostering Sustainable Development. Image credit: UNWTO 1. Strengthen the synergies between tourism and culture and advance the contribution of cultural tourism to the 2030 Agenda on Sustainable Development and the 17 SDGs; Under this commitment, five underlying pointers are listed among them promoting the engagement of