In our today's segment, we address commmon mistakes that Facebook marketers do that can be avoided;
* Don’t create a profile instead of a page for your business.
* Don’t neglect to monitor your Facebook page post and comments.
* Don’t ignore negativity. Whether it’s a troll or complaint.
* Don’t leave the meta description as is: When you paste a link into a new Facebook post, the meta data from that post (an image and a short description) gets pulled in automatically. But that doesn't mean you should just press "Publish." Instead, add some relevant post copy.
* Don’t make your post too long; Research shows shorter post have higher engagement compared to longer post.
* Don’t post images of just any size: Pixilated & cluttered images are very difficult to read. They are not attractive to your audience.
* Don’t post too often: Studies show engagement drops when you post too often. The rule of thumb is to keep it between 1-3 posts/day.
By Dr.Paul Bundi Karau I arrived at Kanyakine High School on 18th February 1999 a small village boy. I had never been to a boarding school, and certainly this is the furthest from home I had ever gone. The boys who were assigned to escort me to Mungania dorm looked at my stunted height and loudly wondered how I would survive in Beast's school. "Who is Beast?" I asked in bewilderment. "You will know." Musyoki answered curtly. It didn't take me long to know who Beast was. The following day, as the 10 o'clock tea was being served, I heard a commotion, with boys leaving their tea and running helter-skelter towards the classrooms. I was a fresh mono, so I didn't know what was happening. I ran along the pavement, and came upon a mighty man, who appeared to be adjusting his trousers. He yanked his belt and thrust one whip towards me. I had encountered Beast himself. He was tall, imposing, burly and endowed with a thunderous voice that could re...
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