In our today's segment, we address commmon mistakes that Facebook marketers do that can be avoided;
* Don’t create a profile instead of a page for your business.
* Don’t neglect to monitor your Facebook page post and comments.
* Don’t ignore negativity. Whether it’s a troll or complaint.
* Don’t leave the meta description as is: When you paste a link into a new Facebook post, the meta data from that post (an image and a short description) gets pulled in automatically. But that doesn't mean you should just press "Publish." Instead, add some relevant post copy.
* Don’t make your post too long; Research shows shorter post have higher engagement compared to longer post.
* Don’t post images of just any size: Pixilated & cluttered images are very difficult to read. They are not attractive to your audience.
* Don’t post too often: Studies show engagement drops when you post too often. The rule of thumb is to keep it between 1-3 posts/day.
By Strive Masiyiwa A few weeks ago I went to the doctor. I will tell you what he said about my health at the end, but first read this: Twenty years ago, I arranged to meet a well-known British international businessman who invested a lot in Africa at the time. We agreed to meet for dinner at a leading hotel in London. After a good meeting, we started to walk out of the restaurant when he suddenly collapsed in the lobby. There was total pandemonium as they rushed to get medical assistance. Being London, an ambulance arrived in minutes. I jumped in the back with him as paramedics wrestled to keep him alive. He had had a heart attack and had to have triple bypass heart surgery. Sadly he died a few weeks later. He hadn't been sick and his sudden death surprised everyone. And yet as I reflected on it, and later discussed it with a doctor friend who knew him, I realized he was very laid back about his health despite having a hectic business life. Even during our dinner...
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