How often do you wash your towel? Some people wash once a week, while some, once a year. The towel is a fertile breeding ground for millions of microbes, especially those found on human skin and on the gut. No wonder the towel is one of the objects that facilitate fecal-oral contamination (literally connecting the two ends of the gut). Worse still, most people keep towels in the bathroom (near the toilet). Every flush of the toilet sends mist with millions of microbes, ranging from H.pylori, salmonella and other deadly bacteria and viruses. When you wash your hands ready for a meal, and dry them with your body towel, there's high chance you are directly ingesting your fecal matter, or, if in a shared lavatory, someone else's faeces. Unless cleaned well, viruses such as human papillomavirus (causes warts, anal cancer and cervical cancer) can be transmitted when towels are shared with infected individuals. So, what to do? 1. Launder towels once a week. 2. Use hot water and det...
Radio queen the ageing Caroline Mutoko who recently attended a business education a certificate course at Harvard University says fake pastor Victor Kanyari is an astute businessman who understands his customers well and thus a perfect brand offering. Borrowing heavily from marketing 101 Caroline summarized the qualities of a good a marketing strategy. Her analysis failed to capture the key ingredients of the entrepreneurial Kanyari BUT offered to dwell on Caroline’s stronghold- marketing. Here is her marketing 101 for us the non marketers (sic) I finally got round to watching the whole investigative piece from Jicho Pevu last night and I’m wondering why no-one is stating the obvious. Kanyari is smart, focused and very, very talented. Business, Brand-strategy and management lessons we can learn from Doctor-Prophet-Pastor Kanyari. 1. Define your target market, know your target market, define their needs. 2. Meet the needs of the target head on. I need a job, I need healing. 3. Inspect what you expect. 4. Brand delivery focus. His is singular. Healing, through prayer and water and 310/= 5. Market the brand attributes and promises consistently – simamisha Mbegu, Tuesday service, kunywa maji 6. Kanyari is also a study in great human resource management – His choir also worked as: his call centre, his assistants, his research team, customer service centre, accountants, ushers and sales team.
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