Radio queen the ageing Caroline Mutoko who recently attended a business education a certificate course at Harvard University says fake pastor Victor Kanyari is an astute businessman who understands his customers well and thus a perfect brand offering. Borrowing heavily from marketing 101 Caroline summarized the qualities of a good a marketing strategy. Her analysis failed to capture the key ingredients of the entrepreneurial Kanyari BUT offered to dwell on Caroline’s stronghold- marketing. Here is her marketing 101 for us the non marketers (sic) I finally got round to watching the whole investigative piece from Jicho Pevu last night and I’m wondering why no-one is stating the obvious. Kanyari is smart, focused and very, very talented. Business, Brand-strategy and management lessons we can learn from Doctor-Prophet-Pastor Kanyari. 1. Define your target market, know your target market, define their needs. 2. Meet the needs of the target head on. I need a job, I need healing. 3. Inspect what you expect. 4. Brand delivery focus. His is singular. Healing, through prayer and water and 310/= 5. Market the brand attributes and promises consistently – simamisha Mbegu, Tuesday service, kunywa maji 6. Kanyari is also a study in great human resource management – His choir also worked as: his call centre, his assistants, his research team, customer service centre, accountants, ushers and sales team.
By Dr.Paul Bundi Karau I arrived at Kanyakine High School on 18th February 1999 a small village boy. I had never been to a boarding school, and certainly this is the furthest from home I had ever gone. The boys who were assigned to escort me to Mungania dorm looked at my stunted height and loudly wondered how I would survive in Beast's school. "Who is Beast?" I asked in bewilderment. "You will know." Musyoki answered curtly. It didn't take me long to know who Beast was. The following day, as the 10 o'clock tea was being served, I heard a commotion, with boys leaving their tea and running helter-skelter towards the classrooms. I was a fresh mono, so I didn't know what was happening. I ran along the pavement, and came upon a mighty man, who appeared to be adjusting his trousers. He yanked his belt and thrust one whip towards me. I had encountered Beast himself. He was tall, imposing, burly and endowed with a thunderous voice that could re...
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